Welcome to DeeGeeDee Consulting…we’re a group of experienced and skilled professionals who are here to offer the most comprehensive content marketing services in New Zealand (and throughout the Oceania region). Our team comprises of qualified, professional and highly skilled individuals with extensive experience in their respective industries.
What is Content Marketing?
Content marketing is basically a marketing method that involves creating and distributing unique and valuable content (copy, video, press releases, e-books, white papers, infographics etc) to attract and engage targeted and qualified traffic/visitors– with the objective of converting all leads generated and boosting customer retention.
Basically, content marketing is the art of communicating with your customers and prospects without selling. Instead of trying to hard sell your products or services, you essentially deliver information that enables your prospects to make better informed decisions. Content marketing is the belief that if you provide consistent, unique, ongoing valuable information to prospects, they’ll ultimately reward you with their business and loyalty. The video below explains the increasing popularity and efficiency of content marketing…
What is the difference between content marketing and inbound marketing?
Ask anyone in the industry and they’ll either give you totally different descriptions or they’ll try explain which one is better than the other. The fact of the matter is that they’re essentially the same thing and open to various descriptions and definitions from even the most respected names in the industry.
At DeeGeeDee, we believe that inbound marketing refers to the strategy of gaining qualified traffic to your site, generating solid leads from the traffic, converting them and finally keeping these customers coming back. Content marketing refers to the working parts inside the inbound marketing machine…each one pertaining to specific forms of content, worded and styled according to the customer’s path through your sales funnel.
These can vary from content such as blogs, social media content and SEO to attract qualified traffic, content specific for lead generation such as e-books and white papers encouraging potential customers to download these mediums by providing an email address. Other forms of lead generation content can be ‘how to’ videos and articles and sales orientated landing pages. Content can also be used to improve customer retention such as monthly e-newsletters and email campaigns. All these forms of content pertain to content marketing…the driving force and engine within your company’s inbound marketing strategy.