18 February 2013
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7 Ways To Save New Zealand’s Wine Industry

The New Zealand wine industry is not in a good place…well, at least not from a business point of view. The two varietals that this industry was built on have now become its Achilles’ heel. When every Kiwi winemaker decided to make pinot noir and sauvignon blanc because ‘they’re the only varietals Kiwis drink’ or [...]


30 January 2013
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Why The Travel Industry Needs Content Marketing

From New Zealand to South Africa, throughout Europe and across the Atlantic, the global travel industry needs help. With airfares and accommodation prices increasing year after year, people are becoming more savvy about how they’re spending their travel money. Gone are the days where you simply saw a few images of a place in a [...]


25 January 2013
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Move Over Instagram Here’s Comes Vine!

The holy grail of content sharing has arrived…introducing Vine, in video! Well, to be exact…6-seconds of video. Twitter’s latest showcase inspires creativity by giving users the chance to share just 6-seconds of whatever’s on their mind, in sight, in the area or happening at this very moment. Although only available on iOS via the App [...]


25 January 2013
Category:
Content Marketing
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Two Infographics Reveal Online Marketing Trends for 2013

According to this infographic, content marketing, targeting and personalization, and mobile optimization are at the top of the priority lists for marketers in 2013. But don’t think that content marketing is limited to just retail and the consumer market…it can be highly effective in the B2B (business to business) sector. The infographic below should provide [...]


17 January 2013
Category:
Content Marketing
Comments: 0

What is content marketing

Content marketing is becoming less of a buzz word these days and more of a trusted form of getting targeted customers. Traditional forms of marketing such as ‘in-your-face’ advertising and promotions that almost shout out quick-fire benefits to their audience…regardless if they want to hear or see them or not, is rapidly dropping off the [...]


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