Over the past few years, the popularity of infographics has increased significantly. The main reason behind this is that the majority of people want their information to be quick and simple. Infographics work by merging images, text and data to form a striking visual representation.
To put it simply, they work by combining “information” and “graphics” and allow businesses or other groups to share essential information quickly. Infographics can also be defined as a creative way of sharing findings or telling compelling stories.
What Makes Infographics an Integral Part of Online Marketing?
Nobody likes to look at raw numbers on an Excel spreadsheet. But when you take those same numbers and you pretty them up with a slick looking graphic, it’s like a brand new book cover. People fall in love with the numbers and statitistics providing they are easy on the eyes.
And so it follows with boring information now prettied up as an “infographic.” And posting your “infographic” with a text link back to your website is a great way for people out there to learn about your company and it’s a great way for Google to index you and rank you higher, organically.
Another noteworthy benefit of using infographics is that they possess the ability of breaking down complex information in eye-catching graphic detail combined with a story-telling ‘flow’ that leads the eye through the stats and facts you want to display.
Our team of infographic designers consists of professionals with several years of experience in this field. They know what it takes to create effective infographics for businesses and help them in increasing their consumer base. Get your infographic today and talk to the infographic designers at DeeGeeDee Consulting by clicking here.